Drew Gets Me Ready
We wanted to create a fun spot to showcase a new branding campaign for CBS 58 Ready Weather called “Drew Gets Me Ready”. We wanted to do something different then every other local news promo so we decided to showcase kids having some winter fun and all the different ways Drew Gets Them Ready. Something that would catch viewers attention and stand out in the commercial breaks of network TV and online.
CLIENT: Weigel Broadcasting Milwaukee
To create a 15 second commercial spot using only still photos and drawings, while allowing it to still flow and be full of movment. We also wanted to create a feeling of depth & scale through out the scene.
We took a series of photos of each kid, cut them out, and added a drawn element to each of them. We then took the kids and moved them independently from othe scene elements giving us the feeling of flow and depth.
