CBS 58 on the Go
This was a fun and challenging spot created to showcase the digital offerings of CBS 58 News. We wanted to make a creative spot that broke away from the news promo mold & attract both new and old users alike. We took a unique approach to writing a third person narrative along with unconventional cameras, styles, and shots. The spot had to be planned and orchestrated down to the very last detail in-order to allow for the compositing that had to be done in post.
CLIENT: Weigel Broadcasting Milwaukee
To create a fluid unique fast moving spot that would showcase how the suite of digital and mobile offerings offered by CBS 58 to assist you through your day.
To address the fluidity and speed we decided to use all hand-held stabilized cameras & drones matched perfectly to a 3rd person narrative script.
