SOCIAL MEDIA - DIGITAL MARKETING

With great opportunity come great reward and now is the time to electrify your social strategy.

Anyone can post to social media, and since most Americans spend almost a quarter of their day on social media platforms, everyone thinks they're an expert.

Well this is 2018 and being present on social platforms is no longer enough. If you want your brand to succeed & thrive in this space it must receive the same resources and attention given to the rest of your branding initiatives. Today your strategy can’t be only about existence but engagement. Social platforms allow your brand to interact and affect users in a way traditional media just can't.

NairbCreative's experts can help devise plans & strategies, set goals, and analyze the best roads for your brand to travel through the ever changing social landscape.

CBS 58 Big Road Trip

CHALLENGE

CBS 58 in Milwaukee was traveling to the Super Bowl in San Francisco and wanted to take their viewers along with them on the journey. While TV coverage was part of the plan there just wasn't enough designated air time to experience the entire journey.

SOLUTION

We developed an entire social experience which allowed the CBS 58 viewers to come along for the ride. We created a dedicated web page that was feed from multiple social platforms. Encompassing assets from Facebook, Instagram, Snapchat, and Twitter. We even created Spotify play-lists so viewer could listen to and suggest music to the team on the road. The campaign was a huge success and allowed viewers behind the scenes and personal access you normally cant experience through TV alone.